A code guiding our ethical and sustainable practices. This code is a working foundation and will continue to evolve as our brand grows.*

At FORTY-LOVE, we believe that building a conscious brand is a journey — one that requires ongoing commitment, reflection, and evolution. This Code of Conduct outlines the values and actions that guide our development, sourcing, and communication practices:

Striving for Sustainability

We are actively working towards more sustainable practices across all areas of our business, understanding that progress happens step by step.

Choosing Longevity Over Trends

We design with purpose, favouring timelessness, quality, and wearability over fast-moving trends and throwaway culture.

Recyclable Packaging & Responsible Fabrications

We opt for recyclable or lower impact materials in both our packaging and fabric choices where we can, while continuing to review and improve our options.

Certified & Trusted Partners

We work exclusively with suppliers who meet our high standards for ethics, quality, and sustainability. All suppliers are personally vetted and audited to ensure accountability.

Supporting the Planet

We are committed to making responsible choices that reduce harm and support the wellbeing of our planet wherever possible.

Giving Back

We value community and contribution. Where possible, we aim to give back through charitable initiatives or donations.

Small-Batch Production

To minimise waste and overproduction, we produce in considered quantities with a focus on quality and responsible stock management.

Honest Messaging

We will never claim to be perfect. Sustainability is complex, and we promise to always communicate with honesty, clarity and integrity without greenwashing.