Forty-Love was born from my lifelong love of tennis and racquet sports, and a desire to create something I felt was missing in Australia—women’s tennis wear that truly balances performance, style, functionality and quality.

I’ve always believed that what you wear on court should make you feel confident, considered and powerful. Forty-Love is my answer to that belief: a modern tennis label designed for women who care as much about how they feel as how they play.

Every piece is designed in Australia with intention—from the fabrics we choose to the way each garment fits and moves. Our collections are created to transition seamlessly from court to everyday life, combining technical performance with elevated, timeless design.

We are always striving for sustainability. From responsible sourcing and conscious production to limited runs and thoughtful design, we aim to create pieces with longevity—both in wear and in impact.

Forty-Love is more than apparel. It’s a celebration of women in sport, of confidence built through movement, and of feeling good in what you wear—whether you’re playing a match, warming up, travelling, or going to a tournament.

Thank you for being here and for supporting a brand created with intention, passion and purpose.

— Dee xx