Forty-Love was founded by Dee Ridge, a passionate tennis and racket sports player, combining a lifelong love for the game with an eye for style and fashion. Born in Sydney, Forty-Love was created from a desire to elevate women’s tennis wear in Australia, blending luxury, performance, and elegance to create pieces that empower athletes on and off the court.

Our mission is simple: to redefine women’s racquet sports wear through premium fabrics, meticulous craftsmanship, and a commitment to quality. Every piece is designed to move seamlessly with the modern player—offering both sophisticated style and high-performance functionality.

Sustainability is at the heart of our approach. We are committed to conscious production, sourcing responsibly, creating timeless designs and ensuring every piece is made with care—because looking good on the court shouldn’t come at the cost of the planet.

Forty-Love is where luxury tennis wear meets performance. It’s more than just apparel; it’s about empowering tennis, padel and pickle players to feel confident, strong, and stylish—whether they’re competing, training, or transitioning from the court to everyday life.

Forty-Love – Elevating women’s tennis wear, one match at a time.